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While customers love deals and coupon services about as much as they love money itself, merchants ? particularly small businesses ? tend to see things a bit differently. Often times they feel it's bad for business (aka the Groupon effect), overloading the retailer with a non-regular clientele, which can make the company look a bit desperate with tacky deals. But Mirth, which has just launched on the
Disrupt NYC Battlefield stage, aims to change all that. Because it integrates with a loyalty card system called
CardSpring, Mirth only requires a one-time sign-up with your 16-digit credit card number to get started. No app, no check-ins ? all you need is your credit card.
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